‘Tis The Season for Giving… Through FOOD TRUCKS

By NRA StaffAs the holiday season approaches, many Americans feel the philanthropic spirit and look to volunteer or donate to charitable organizations.

Annual fundraising campaigns are ramping up, and charities are finding innovative and fun ways to involve their communities. As the cornerstone of communities nationwide, restaurants are no strangers to charitable activities. In fact, more than nine out 10 are involved in community service. The combined efforts of the nation’s nearly one million restaurant and foodservice locations amount to almost $3 billion annually.

Culinary benefits have a natural tie to anti-hunger efforts, and non-profits are engaging the restaurant community in several ways. Just this week, Share Our Strength — a national organization that fights childhood hunger – conducted a Taste of the Nation event in Washington, D.C., that tied in the hottest restaurant industry trends around — food trucks and social media.

The “No Kid Hungry Day” event involved nine food trucks that donated part of the day’s proceeds to Share Our Strength’s cause. Taste of the Nation DC engaged patrons on Twitter and coordinated with the trucks to tweet locations throughout the nation’s capital. To top off the day, a happy hour was then held at a brick-and-mortar restaurant that also donated proceeds to Share Our Strength.

This is the first time the organization involved food trucks, and the response was so great that they are considering doing it again this spring.

The National Restaurant Association is a longtime supporter of Share Our Strength and a sponsor of the annual Great American Dine Out, which engaged more than 4,100 restaurants nationwide in September.

For those who feel inspired to give right now, consider supporting the National Restaurant Association Educational Foundation, whose mission is to nurture industry leaders of tomorrow through career development programs and scholarships.