By Jennifer Wiebe | SpeedLineSolutions.com
The value meal or combo has long been common practice in fast food restaurants. But today, even sit-down restaurants are experimenting with the idea.
Consumers perceive combo meals as a value option, even if the real cost is close to the same or even equal to the regular price of ordering the items separately.
Mimi’s Café, a chain of casual dining restaurants, introduced a Mix & Match lunch catering special for business professionals and family meals-to-go: packages that drive up order size at a perceived bargain without sacrificing menu quality and standard pricing.
Whether you’re adding breadsticks and a beverage to a lunch-sized pizza, or designing a complete menu strategy, combo meals sell. A well-designed combo simplifies ordering for customers on the go, appeals to their desire for a deal, and drives sales of higher-margin menu items.
The design is the key. And crafting combo meals that generate both sales and increased profits starts with a good understanding of your sales, costs, and margins. Run some reports from your POS, and take an in-depth look at your menu mix.
Then download the free guide: 5 Keys to Crafting a Successful Value Meal.
SpeedLine customer? Visit INSITE and view the online training video, Creating a Value Meal to learn how to set up a combo meal in the POS.
