Bruster’s Real Ice Cream Joins the Mobile Kitchen Craze

Custom Concession (and partner Bruster's Real Ice Cream) build custom mobile kitchen for Texas Roadhouse.


Custom Concession (and partner Bruster’s Real Ice Cream) build custom mobile kitchen for Texas Roadhouse.

Food Truck Trend Leads to Merging with Custom Concessions

PITTSBURGH – Bruster’s Real Ice Cream has acquired a 50% share of Custom Concessions­, a manufacturer of mobile kitchen trucks and trailers. The merger went into effect on January 1, 2012, and the headquarters is now located in Pittsburgh.

Bruster’s CEO Jim Sahene stated that “mobile kitchens are the fastest growing trend in the foodservice industry, and we are ecstatic about our partnership with Custom Concessions. Their management understands the importance of quality products and outstanding service.” According to industry experts, the mobile kitchens category has exploded due to several factors:  the recession, low cost of entry, flexibility to test menu concepts and brands able to expand their business beyond their bricks and mortar location.

Custom Concessions founder James Williams stated, “I am thrilled to be teaming up with such a well-managed organization.” Williams typically sells about 50 trailers a year, ranging from $10,000 for a simple hot dog trailer to $350,000 for customized full-scale kitchens on wheels. “I am proud of what I have been able to accomplish and look to double our sales in the next year” stated Williams.

The company has built trucks and trailers for well-known brands, including: Texas Roadhouse, Johnny Rockets/Washington Redskins, Disney/ESPN, Dominos Pizza and many others. Mobile units are utilized primarily for food service. However, Custom Concessions has also built them for disaster relief and gaming – with Ultimate Gaming Trailer being a sister partner.

About Custom Concessions
Custom Concessions has been customizing and building food trucks and trailers for over 12 years. Their experts help clients select the appropriate trailer and floor plan that fits their menu needs. Custom Concessions is California-certified, offers sturdy, walk-on roofs and a generous 3-year nationwide warranty. For more information, visit

About Bruster’s Real Ice Cream
Based in Pittsburgh, PA, Bruster’s Real Ice Cream is one of the country’s leading franchises with 24 years of foodservice experience and more than 210 US locations in 18 states. Bruster’s has more than 140 ice cream recipes – with nearly 40 fresh flavors available at any one time. All treats are made fresh at each location to include:  waffle cones, sorbet, Blasts, milk shakes, Brrrain Freezes, sundaes, cakes and pies. For franchise information, visit or call Lori Molnar at 724.774.4250.