Chefs & Food Truck Operators Revitalize Traditional Breakfast Dishes with Nutella® Hazelnut Spread


Ferrero, the maker of America’s number one selling branded hazelnut spread, Nutella®, announces that the spread is now available in foodservice, helping chefs and operators highlight a unique and delicious ingredient on breakfast and brunch menus. Featuring the simple tastes of roasted hazelnuts, skim milk and a hint of cocoa to create the perfect balance of flavors, the versatility of Nutella and its ease of use is appealing to commercial and non-commercial foodservice professionals who want to capture growing breakfast revenue potential.

According to Technomic’s 2011 Breakfast Consumer Trends Report, breakfast sales have increased steadily, accounting for an estimated 12 percent of the total restaurant industry and generating around $42 billion in annual sales. Adding Nutella to breakfast items helps chefs and operators easily tap into this growth potential by appealing to diners’ preferences for more distinctive options.

The popularity of Nutella continues to grow in America and nearly three-fourths of foodservice professionals revealed that hazelnut spread helps them “offer something unique to my patrons,” according to a recent Datassential survey of 250+ foodservice operators.

Reintroduce the following popular breakfast items enhanced with Nutella and deliver the great taste and consistent results that are driving customers’ menu decisions:

  • Pancake Skyscrapers: Pancakes are topped with Nutella and seasonal fruit. Stack to create a colorful presentation. Also great with whole grain pancakes and as mini plate offerings.
  • Nutella-Stuffed French Toast: Nutella is encased in thick Brioche bread then served with fresh berries and fruit preserves. Add variety with cinnamon raisin or egg bread options.
  • Wake Up Crêpe: Nutella is spread over fluffy crêpes and garnished with sliced strawberries, creating the perfect balance of flavor and texture.

Available in four package sizes, including single-serve portion packs and 13 oz., 26.5 oz. and 2.2 lb. jars, Nutella meets the needs of multiple foodservice applications and its gluten free, peanut free and Kosher certified, has no artificial colors or preservatives and has a 12-month shelf life.