EKC Spices It Up With New Client: The Lime Truck

By STAFF | MobileFoodNews.com

The winning Lime Truck guys. From left to right: Jason Quinn, Jesse Brockman and Daniel Shemtob. Photo courtesy of Food Network.

LOS ANGELES, CA — California is no exception to the food truck craze, but amongst the traffic, CEO Daniel Shemtob devised The Lime Truck ( www.thelimetruck.com ), a food truck fueled by love, respect for ingredients, and fresh tastes. Eileen Koch & Company has been retained by The Lime Truck to handle all of their public relations needs.

Located in Irvine, California, The Lime Truck reinvents California beach cuisine by using fresh ingredients and zesty flavors to produce scrumptious dishes for the locals. The concept behind The Lime Truck’s delectable creations is keeping food fresh and simple to please the customer base. A food connoisseur and former chef at the Sofitel Hotel and Charlie Palmer, Executive Chef Jason Quinn carefully crafts The Lime Truck’s menu to appeal to OC locals and business professionals.

Unlike other food trucks, The Lime Truck understands the yin and yang of the food industry. The truck keeps a classy menu consisting of the “Ahi Tuna Poke,” the “Ultimate Taco” made from 10-hour slow roasted pork, and the savory, “Yum Yum Lamb Sandwich.” The meals are sure to satisfy customers’ cravings providing options with sinful decadence. The Lime Truck brings playful sass to snacking with choices like the “Jane’s Addiction Quesadilla,” “Lucky Bastard Soup,” “Carnitas Fries” and the “Effing Burger.”

It is no surprise that The Lime Truck has received great accolades from the food critic community. The truck earned spots in many top publications including: OC Register’s “Best 25 Restaurants,” OC Weekly’s “Best New Restaurant of The Year” and OC Register’s “Best of 2011 Food Trucks,” just to name a few.

The Lime Truck has just won $100,000 and the coveted title of the Greatest Food Truck on the Food Network’s “Great Food Truck Race.”

For more information on The Lime Truck, visit www.thelimetruck.com or contact Eileen Koch of Eileen Koch & Company Inc., a public relations firm, at 310-441-1000 or email Eileen@eileenkoch.com. Please visit www.eileenkoch.com .