By David Paterson | Mississauga.com
Hundreds of hungry people tucked into some gourmet food truck fare at an open day for the Stage West theatre today.
Five food trucks, going by names like Rome’n Chariot and Fidel Gastro’s, served up free sandwiches to the first 450 people to brave the cold in the parking lot outside the Ramada Hotel on Dixie Rd. where the Stage West theatre is based.
While the crowds waited to get their hands on snacks like meatball sliders and smoked-meat sandwiches, they were entertained by music from The Edge radio station, which was broadcasting live at the event.
Inside the theatre itself, tribute acts to Elton John, Elvis and Neil Diamond took to the stage, while the audience was treated to free dessert and coffee.
The theatre threw open its doors to show off its recent renovation and revamped buffet offerings, while the hotel also took visitors on tours of its recently redecorated rooms.
Laurie Wallace-Lynch, director of marketing and PR at Stage West, said promoting the theatre using mobile eateries was a good way of tapping into a trend. “We recognized that the food truck movement is really big right now and came up with the idea of having a food truck event,” she said.
By mid-afternoon around 700 people had visited the open day.