GREENSBORO, NC: Food Trucks Cooking Up Success in Downtown Greensboro [video]

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GREENSBORO, N.C. — Just a few weeks into Greensboro’s pilot program for Food Trucks downtown, a marketing company says they will be recommending them as a permanent fixture to the city.

The Sales Factory is surveying customers and gathering information about the food trucks the city is allowing on Commerce Place downtown for the month of October.

On November 7th, Greensboro City Council will consider changes to downtown ordinances that would allow for more food trucks in more places.

“More people are coming from outside the downtown zip code than even from inside the downtown area,” said Jordan Bressler, Managing Director of Communications Strategy at The Sales Factory.

“Our research shows as many as 300 people every day patronizing the four food trucks,” Bressler added.

“I think it’s a great experiment,” said Kelly Yates, who works downtown near the food trucks. “I’m glad Greensboro is letting them do this- just to try something new and different.”

Yates tried crepes a few weeks ago and on Friday he enjoyed an order of beer-battered fish tacos.

He also met his son’s kindergarten class for their food field trip. Lead Teacher Meredith Sawyer says they are using the food trucks near their school to reinforce this month’s lessons about food groups and healthy choices.

“It’s great because there’s a variety of foods they normally wouldn’t try. And there are healthy options, too. It’s not just a bunch of fried food,” said Sawyer. “It was a pretty cool experience that [the kids] get to come outside and have a picnic right in the middle of downtown.”

She added, “At least five people I work with come here every day to get something to eat from the food trucks!”

Food truck owners say they are cooking overtime to keep up with demand.
Captain Ponchos, The Great Escape, My Dream Cakes, Baguettaboutit, Marty’s BBQ 2, and The Sandwhich Shop are just a few of the food trucks interested in continuing to meet Greensboro’s appetite in the coming months.

“No one expected this kind of success,” said Bressler.