HOT B2B: Food Truck Small Biz Options


The Internet, the real world, and every information and service exchange point in between is full of business startup opportunities for entrepreneurs and startup CEO’s. Today’s media allows for a simplified interchange of data, product listings, and hit the ground running timetables. Here are some frequently considered main B2B issues, concerns, and answers to commonly asked food truck franchise questions.

Startup costs of a food truck franchise or mobile food vendor can be evaluated when certain aspects of a business offering have been posited, analyzed, and evaluated. For a roadside food truck, such costs might be license, permit and insurance costs in various geographical areas. A survey of the competition, product demand, and situational norms (optimal hours, additional labor, peak potential traffic of customers) is a good way to frame how a B2B business will work.

A food truck is an ideal business because it is uniquely flexible to changes in geography and customer demand. Food truck managers and startup CEO’s can literally cater to the custom needs of any company or demographic in person at their curbside. Specialization of food truck menu items and strategic pricing can attract new business, build word of mouth, or even allow incentives for expansion of a product line.

With creative branding and aggressive marketing, a few different signboards and colored menus can make one food truck perform like three. A sandwich lunch menu, a breakfast menu, and an upscale dinner bistro menu might provide all the menu variables local customers want. The ultimate food truck business model mixes catering, B2B service levels for corporate customers, and custom priced occasions for alternate profit streams.

For example, a roving truck visiting daily street “beats” might make a trickle of cash, but enough to pay ongoing costs of the business and keep cash flow stable. Individual custom events can pay premium vendor expenses, while entrepreneurial events and stopovers can create new streams of income. Anyone stranded at an Amtrak stop for 45 minutes or leaving a business seminar understands the value of freshness and change in food.

Packaging such product offerings can be simple, and startups should look for ways to offer unique pricing to cost-savvy institutions like hotels, trade`shows, athletic events or schools. People traveling to and from work may not have time to stop for a bite and may get into the habit of grabbing food truck options. Occupational schools, blue-collar neighborhoods, and travel venues can work well. Beach or airport trade is always brisk.

Identifying new business for a food truck can be as simple as finding one company full of employees in a unusually isolated area, or a curb location where employees with limited break time want better choices for lunch. Offering healthy choices, budget choices, high-energy choices and “treats” can bring customers out of the woodwork. Friday-only specials tempt the hardheaded customers resistant to sampling food truck fare.

Mobile food vendors combine street service and customer driven menu and location demand answerability without paying a fixed rent or depending on a neighborhood clientele. Staff costs are small, yet food costs are consistent with a small eatery kitchen. Newcomers to restaurant careers can grow a clientele roving new neighborhoods finding a loyal brand driven following.

Someone with special access to food truck models, deals on mechanical service, experience operating a mobile business and ability to coordinate with clients and customers works best. Perhaps a hot B2B franchise can be formed that issues a food truck presence for a bricks and mortar restaurant catering event. Reactivity to customer demand means a rained-out bunch of camping Scouts or private airstrip flight crew gets fed.

Financing a food truck startup can take new directions, including bartering a luxury car for a food truck, renting one truck for the weekends until a crew gets the hang of it, and alternating menus for feasibility and service demands. The marketing horizon for a food truck is endless. Everybody sees the truck and wants to know what they have. Branding a product for a client can be as easy as being hired to hand out cupcakes with a company or product logo on top at a company or trade event.

A chalkboard, some T-shirts for uniforms, and the smell of cupcakes can do all the advertising food truck needs. Pricing and payment terms for customer dealings can tap the immediacy of online micropayments and utilize Twitter.