NYC: Airline Food Served Up on Wall Street

by FlightCentric |

It’s a cross between a mobile diner and  a pop-up store: Air France is putting a new spin on the food truck: free food.

Trend monitoring website reports that the Air France food truck toured Manhattan for five days in March, with menus created by Michelin-starred chef Joël Robuchon. The truck’s location was announced each day on the Air France Facebook and Twitter streams, along with invitations to photograph the truck for entry into a competition for Air France travel goods.

Patrons of the food truck could arrive for breakfast, lunch, dinner and dessert, with meals such as “grilled beef filet with wine truffle sauce and potatoes a gratin” and “smoked salmon shrimp rondelle” all available for free. Whilst sampling the culinary delights of the truck, diners could also enter to win a pair of Air France tickets to Paris, and were encouraged to donate to City Harvest to feed the hungry and less fortunate in the city.

According to a report on, an estimated 600 meals were given away during the promotion.

Convincing the public that airline food can be gourmet is a tough task for any marketing team, counsels “But if you have the goods to back up the claim, then confident tryvertising strategies such as these are a sure fire way to win hearts and minds.”