SF: Gourmet Food Trucks Land at Larkspur Ferry Terminal

Off The Grid Food Truck Event

By Mark Prado | Marin Independent Journal

Off The Grid Food Truck Event

Cool cuisine was the order of the day Friday afternoon at the Larkspur Ferry Terminal, the locale of Marin’s first-ever gourmet food truck rally.

The gourmet food truck concept has become something of a national phenomenon over the past several years, with several cities, including San Francisco, hosting events. At Fort Mason, some 900 people turn out for an “Off The Grid” event on Fridays in the summer.

With as many as 1,500 people getting off seven ferries between 4 and 8 p.m., organizers see a chance to tap into the Marin market.

“We have the Cajun food, nice and spicy,” said Susan Doty of Suzie Q’s Lunch Box, which was serving up jambalaya, po’ boys and other Louisiana delights. “It’s a great concept to have the trucks here.”

Friday, the array of foods included ribs, colorful cupcakes, curry and oven-baked pizza.

“I like the fine dining on wheels approach,” said Allison Stamm of Redwood City, who was eating bread pudding. “It seems like there always has been a stigma about food trucks. That’s not the case here.”

The Golden Gate Bridge District board approved the pilot program at the ferry terminal to have up to five mobile gourmet food trucks on Friday afternoons and early evenings from May through September.

“We live here, we saw an opportunity and it’s something we think people will enjoy,” said Jeromy Zajonc of Larkspur-based Ready Set Entertainment, who organized thefood truck crush. “People in Marin enjoy good food and it is fun.”

Ferry passenger Katherine Knoll heard about the food trucks via email from the Golden Gate Ferry. After getting off the ferry she went to her home nearby, then returned for food.

“I got ribs and two sides, it’s dinner for tonight,” she said. “It’s a great idea, I hope it catches on. I love it.”

The first event was more a test run, with the official launch set for next Friday. A few ferry passengers stopped to check out the offerings, but many rushed past to their cars in an effort to escape the traffic that can occur in the parking lot.

As the event becomes better known and more people stop for a bite, district officials believe customer safety will be improved as the exodus from the lot slows.

“We want people to slow down and relax,” said Kellee Hopper, marketing and communications director for the district.

John Newcomb of Nicasio grabbed some macaroni and cheese from Suzie Q’s Lunch Box after getting off the ferry.

“It’s a great idea,” he said as he hustled to his car. “I’ll have to do it again next when I’m a little more organized. Now I know it’s here.”

For more information on the event, visit www.foodtruckcrush.com.

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