By Ian Froeb | St. Louis Post Dispatch
Food truck Shell’s Coastal Cuisine, which serves Florida- and Caribbean-inspired fare, will stop service after this week, ending a run of four-and-a-half years.
“I’ve been debating this for quite a few months,” owner Shelley McMahan said Thursday. “With winter coming, it’s the best time (to stop).”
The current size of St. Louis’ food-truck fleet played a major role in McMahan’s decision. “There’s so many trucks it’s so tough,” McMahan said. “It doesn’t matter how many loyal customers you have. Once it’s diluted, it’s diluted.”
McMahan doesn’t yet know what her next venture might be, though she does plan to continue cooking. In the short term, she will help her current employee Angela Saville launch a new food truck.
(Saville, the St. Louis native who won the $100,000 grand prize at the controversial Bud & Burger food-truck competition at the Anheuser-Busch brewery this summer, has purchased the former Chop Shop food truck, which ended service last week.)
Shell’s Coastal Cuisine will hold its final lunch services beginning at 11 a.m. Thursday and Friday at the Wells Fargo campus on Olive Street just west of Jefferson Avenue.