The complaints are typical — “lower overhead” and “less taxes” (but not lower prices!) are reasons to ban or regulate the trucks out of existence (or at least, off the block).
There’s an opportunity both to draw in new customers and forge deeper connections with existing ones.
Mobile food retailing has already ignited a whole new product technology for mobile pizza ovens.
Food Truck Spot is your go-to for learning and experience the growing movement.
One planned food truck is hoping the public is eager enough for its wares that it'll put its money where its collective mouth is.
Yorder (previously called iConcessionStand) is a free mobile-app for iPhones and Android phones. The idea behind the app is simple: sports fans can order food, beverages, and merchandise from their seat and about 15-20 minutes later receive their order without missing a minute of the game.