Winter Park, FL: Restaurants Chains Consider Launching Branded Food Trucks

By  Contributor | Vending Market Watch


Prestige Food Trucks, a premier central Florida food truck builder reports significant demand for mobile food venders as small to large restaurant chains/franchises consider expanding into mobile catering.

“Over the past two years, many small to large restaurant chains/franchises have shown significant interest in taking their brand/restaurant to the food truck industry,” stated Tracy Stein, CEO and president of Prime Pinnacle, a private investment firm that provides financial capital for Prestige Food Trucks, in a prepared statement.

Stein further stated that the rise in popularity is because restaurant chains/franchises have begun to see the big picture in getting into the food truck business by studying, researching and recognizing the opportunities.

Prime Pinnacle’s research/data have shown that more than 15 percent of the top 200 restaurant chains have a mobile café / food truck presence. These include Cousins Submarines, Inc; Tasti D-Lite Frozen Yogart; Toppers Pizza; Jack in The Box; Sizzler; Red Robin; Chick-fil-A, Star Diner;The Gap; The Habit Burger & Grill; Taco Bell; Applebee’s; Dairy Queen, Subway, Qdoba, California Pizza Kitchen, Carl’s Jr.; In-N-Out Burger, Fatburger; Grandolfo’s New York Delicatessen; Banna-Stow’s Crepes & Coffee; and more.

Stein stated, “Food trucks serve as mobile billboards as well which is very enticing to the franchise/chain owners as they can spend between $50,000 to $200,000 plus per month on advertising alone. With a mobile food truck their visibility increases exponentially.”