By Gary Haber | YDR.com
York City Pretzel Company is expanding into Lancaster County and plans to launch a food truck before summer, co-owner Philip Given said Wednesday.
The West Market Street pretzel maker will open Intercourse Pretzel Company on April 20 at 3614 Old Philadelphia Pike in Intercourse, Lancaster County.
York City Pretzel Co. bought the assets of Intercourse Pretzel Factory, which was based at the Old Philadelphia Pike location for 20 years before its owner retired, Given said.
“Expansion was always part of our business model,” Given said.
Intercourse is an attractive site for an expansion because its location in the heart of Pennsylvania Dutch Country draws a large number of tourists, Given said. About 8 million people visit Lancaster County annually, said Joel Cliff, spokesman for Discover Lancaster, the tourism promotion agency for Lancaster County.
Given and his business partners plan to hire seven employees, including a manager, for the new location.
York City Pretzel’s push into Lancaster County is one of a number of changes for the business, which opened in December. It plans to launch a food truck by summer, which Given said, will take the company’s pretzels to festivals around the region in cities like Baltimore, Philadelphia and Pittsburgh.
In March, it started opening on Sundays. And later this month, the company plans to begin selling five varieties of its hard pretzels at its York and Intercourse stores. The varieties will include chocolate-cinnamon and wasabi-ginger, Given said.
York City Pretzel also produces pretzel rolls at its downtown York location. The rolls are sold at wholesale to restaurants including Roosevelt Tavern, and The Busy Bee and Pepper’s Grille in Central Market.
Pretzel stores in the U.S. generated $732.4 million in revenue in 2014, according to a report from IBISWorld, a provider of business data. The report forecasts that industry revenue will grow by 3.9 percent a year from 2014 to 2016.
Auntie Anne’s, which is based in Lancaster, is the industry’s biggest player, with a 46.9 percent market share, the report said.