By Peter Van Allen | Philadelphia Business Journal
Food trucks and their takeout siblings, lunch carts, are generating customer loyalty by providing good food at good prices.
Aramark has apparently taken note.
This week, the Wall Street Journal reported that Aramark, the country’s largest food-service company, will add food trucks at nine campuses this fall.
At present, Aramark has food trucks on 21 campuses across the country.
Overall, Aramark provides food service to 600 institutions across North America — mostly through residential dining halls, retail operations, coffee kiosks, late-night eateries and branded restaurants.
It added its first campus food truck in 2010 at the University of California-Irvine.
Spokeswoman Karen Cutler at Aramark’s Philadelphia headquarters said, “Students are more mobile, and we’ve looked at food trucks as a solution, especially on parts of campus where there’s no dining option. It’s quick and convenient for students.”
At the University of Houston, Aramark added food trucks during renovations of campus dining halls.
It’s not just campuses. Aramark handles food-and-professional services at 150 stadiums and arenas, convention centers and entertainment venues.
A year ago, Aramark introduced a Wok in the Park food truck for Colorado Rockies games at Coors Field.
At Arrowhead Stadium, home of the Kansas City Chiefs, Aramark brought in a Melt Mobile truck serving fare like a grilled cheese-and-short rib sandwich. Also in Kansas City, the Royals’ Kauffman Stadium has a KC Cantina taco truck.
At Fenway Park in Boston, Aramark brought in a Taste of Fenway, which serves Fenway Franks and lobster rolls on Yawkey Way, outside the Red Sox stadium.
At Lincoln Financial Field, Aramark has used outside food trucks, including Chef Jose Garces’ Guapos Tacos and the Dapper Dog food truck.
“It’s identifying food trends then adapting them for our service environments — things that enhance the dining experience,” said Aramark spokesman David Freireich.
Other food trucks could be added at other NFL stadiums where Aramark provides food service.
“Stay tuned,” he said.