by Jessica Whiting | CityMessenger
ROADSIDE DINER: An aerosol-painted truck selling gourmet hamburgers could soon hit city streets under a scheme by two Adelaide men.
Rob Dean and Dan Mendelson are in negotiations with the City Council to park their mobile kitchen in city squares.
The plan is to sell American-style fast food – burgers, burritos, cookies and brownies.
“It would add another level of dynamism to the city,” says Mr Dean, of Brompton.
“If there was a special spot in town where food trucks would line up each week it would become a destination in itself.”
Food trucks are popular in the US, where popular chefs cook from the vehicles as a way of supplementing their income. Mr Mendelson, who is Canadian, headed to the US with Mr Dean last year to develop their idea.
The pair were already selling home-made cookies under their Small Batch Foods label but wanted to switch their focus to burgers.
When Mr Dean found a truck for sale in Queensland on Ebay for $11,000 late last year the pair decided it provided an opportunity to embrace the mobile kitchen concept.
Their Burger Theory catering service is already serving up the American favourite food at private parties and events, such as the Clare races.
Aerosol artist Sam Evans gave the Burger Theory truck a distinctive makeover during November’s Street Dreams art festival.
Mr Mendelson, of Plympton, says the aim is to make simple food using the best SA produce.
“We get our meat from Feast Fine Foods and our buns are from Red Door Bakery. Our suppliers do a really great job so we don’t have to do much,” Mr Mendelson says.
Mr Dean says the duo wants to eventually set up a permanent takeaway shop in the city and branch out into more foods.
“Dan does a lot of food so we’re keen to do a Pizza Theory and stretch the brand,” he says.