By Chloé Morrison | Nooga.com
Chattanooga food truck Southern Burger Co. is expanding and will open a store front in Warehouse Row in January.
Owner Christian Siler has been planning the expansion since he started his business and he is excited to see the plan come to fruition.
“Expanding has always been a goal,” he said Wednesday. “I wanted to be more than a truck within our first year anniversary.”
He will also be expanding the menu and hiring three or four people to work in the Warehouse Row location, he said.
“The concept is quick walk-up service,” he said.
The employees aim to give customers their order in five to nine minutes, he said.
Southern Burger Company is the second tenant in a month to sign at Warehouse Row, following Lines Orchids, which opened in November, Warehouse Row representatives said.
Other dining establishments already in Warehouse Row include Public House, The Social and Petunia’s Silver Jalapeno.
“We are kicking off 2012 with a bang,” George Krauth, Jamestown’s creative manager, said in a prepared statement. “Having Southern Burger Company establish permanent space at Warehouse Row is a testament of its following and great food. It also offers visitors another dining option at Warehouse Row.”
Despite the expansion, Siler plans to keep the truck on the streets of Chattanooga.
“If you can’t make it to the restaurant, we’ll still take the restaurant to you,” he said.
Currently, Southern Burger Co.’s mobile truck can be found through daily social media updates on the truck’s location and specials.
With a stationary restaurant addition, Siler hopes to provide extended availability and more options to a wider demographic that will now include shoppers, tourists, and local businesses.
“There’s no doubt that Chattanooga has come back, and Warehouse Row is one of the best examples,” he said. “We’re excited to partner with Jamestown Properties and get people enjoying this local icon.”
Siler said he has been putting away money to fund this expansion and he hopes to see more local restaurant options move into Warehouse Row.
“The more, the merrier,” he said.
Warehouse Row representatives could not immediately be reached for comment.
Updated @ 11:59 a.m. to include comment from Warehouse Row/Jamestown Properties.