Local Woman Designer Becomes Street Vendor
Chicago, June 20, 2011…Chicago’s first Doggie Ice Cream Cart made its debut Memorial Day weekend. The cute little red umbrella cart with the Lick Lick name is owned by young designer-turned entrepreneur Andreana Droz. She has channeled her creativity and love of dogs into a business traditionally dominated by men to become one of the few female cart vendors in the United States.
For 2011, the trend is toward quality products that offer real value to both pet and owner. Quality has become more important than cost. “We use only top-grade human ingredients in our doggie treats and ice cream. There are no preservatives or stabilizers of any kind,” says Droz. “What makes us uniquely different is that we only make small batches so our doggie desserts are always fresh and bursting with flavor.”
Since its launch, Lick Lick is fast becoming a hot brand. While Droz created the flavors herself, she has a local artisan make the doggie ice cream in small batches using seasonal ingredients. Yogurt and coconut and almond milk based, it contains NO preservatives. There’s tuna cranberry – carrot carob – peanut butter bacon – green apple cheddar – and strawberry almond mint. Lick Lick could be a fun novelty dessert at a summer barbeque.
ARRFSCARF’s treats are like nothing you’ll find on the market today. Made in small batches with organic ingredients and no preservatives, these low salt, low sugar confections could be on the cover of Bon Appétit Magazine. “Think of us as the Tiffany’s of treats,” says Droz. “They are not your traditional bone-shaped dog biscuits by any means.” Choose from SUKI Treats – soft and chewy made from fresh ground peanut butter and vegan carob chips; Maru Macaroons – wheat free, little jeweled clusters of bacon, coconut, and cranberries; and Snazzlers by Snorkie – delicate flaky crisps of cheddar, parmesan, and fresh blueberries. One customer stocks up on SUKI Treats every month and she doesn’t even own a dog.
ARRFSCARF got the opportunity to show off its Lick Lick cart at the recent “Food Truck Tuesdays” event sponsored by CB2 on North Avenue and Halsted. The event is free and is aimed at promoting and supporting food trucks in the city. Stop by on Tuesdays for Lick Lick and a “treat topper”. If you don’t have a dog, don’t worry. You can indulge yourself in some new taste creations made special for us by Ruth and Phils.
We will be at Cody’s Public House on Saturday, July 23 from 6:00-9:00 pm for a charity event to help benefit the Friends of Chicago Animal Care and Control. This non-profit group provides foster homes for very young and medically needy shelter animals. http://fcacc.org
July is ice cream month and Sunday, July 17 is national ice cream day. ARRFSCARF will donate 25 cents to charity for each ice cream cup or treat sold during July. Our treats are available at Sam and Willy’s in Lakeview and we donate treats to One Tail at a Time, a non-profit organization that rescues dogs and finds foster care for them.
Once you’ve found the perfect treat, you need the perfect outfit. If you’re looking for a personalized one-of-a-kind T-shirt, we’ll design it just for you. “We are a small company playing with the big dogs,” says Droz. “But that’s why we can give our customers the quality they’re looking for. Making your dog feel special is our only business.”
Cart vending is a great business opportunity for a relatively minimal upfront investment. Andreana is just one more example of how more and more people are looking to become their own boss in today’s uncertain job market.
For more information on ARRFSCARF, or to book the Lick Lick cart for your event, call 773 263 3448 or email email@example.com. Find us on Facebook/arrfscarf and Twitter @arrfscarf.