By Neil Nisperos | Daily Bulletin
CHINO, CA – As part of its search for new revenue sources, Chino Valley Unified School District officials are looking to the popularity of food truck festivals.
The school district has partnered with the Chino Hills-based Launch Lady Marketing Group to bring a food truck festival to the Chino Valley for the first time.
The event – from 3 to 6 p.m. April 9 at Don Lugo High School – will raise funds for Chino Valley Unified and its schools’ parent teacher associations.
The Chino Valley Foodie Truck Fundraiser will host more than a dozen of the region’s gourmet food trucks.
“This is the first, the inaugural, food festival in the Chino Valley,” Launch Lady President Angela Turner said. “It’s just time for the Chino Valley to have fun and exposure to the trucks that have had well-attended festivals. It’s a fun, great way to raise money for the district.”
Turner said it’s unknown, at this point, exactly how much money the event could raise for the district.
Event tickets are expected to be sold for $6 in advance. Two dollars per ticket are expected to go to the school PTA that sells the tickets.
Turner also is negotiating with the trucks to have them donate a potion of their sales to the district. Donations could be from 10 to 15 percent of the sales.
Local business sponsorship packages will also be sold.
“With the dire circumstances that school district budgets are facing, and without much
optimism for relief in the immediate future, it’s important that districts show just how creative they can be at raising revenue. That is what we are doing with this event and hopefully some other events in the future,” district spokeswoman Julie Gobin said.
“In the meantime, we are hopeful that our parents and community members, regardless of whether they have children currently in the district, will come out to support us, because it’s important for the community to take pride in their schools. By attending this and other events, they will be lending their support to our schools, which are the heart of the community.”
Five of the trucks have already been confirmed for the Chino event, Turner said.
“We’re also talking to Asian-inspired trucks, a cupcake truck, a barbecue-type truck,” she said. “So we’re not reinventing the wheel. This will probably be very similar to all of the popular street food or gourmet food festivals all around the area. There just haven’t been any in the Chino Valley.”
The popularity of food trucks in Southern California has exploded since the Kogi Korean BBQ truck launched a gourmet food truck phenomenon in Los Angeles.
An estimated 10,000 food vehicles traverse the streets of Los Angeles County. The trucks offer such delicacies as crepes, exotic desserts and various forms of fusion food.
A recent festival in Valencia drew about 7,000 to 8,000 people, and another in Long Beach attracted about 10,000.
The Chino Valley Unified school board is in the process of closing a projected $28.5 million shortfall by the 2012-13 school year.