The food truck phenomenon is still booming especially in Los Angeles with many entrepreneurs and now, brick & mortar restaurants following the trend similar to meals on wheels.
Food trucks have become so popular with Americans that a fifth said they saw one in their community this summer, according to a new survey by the National Restaurant Association.
Plus, over a quarter of those people have even bought something to eat from a food truck.
Food trucks, originally known as “roach coaches” years ago, have been wheeling and dealing throughout the United States selling food at construction sites and other blue collar professions.
The concept was to bring people on–the–go food quickly at a low cost.
But as time when on and work at construction sites dried up along with the combination of high–end chefs out of work, the food truck was reinvented into a gourmet restaurant on wheels complete with a full–service kitchen inside and bold, colorful graphics outside.
It wasn’t until 2009 when Orange County business, Kogi Korean BBQ revitalized the food truck business by taking their first truck to the streets of Los Angeles and brought Angelenos a new twist on Korean BBQ infused with Mexican style featuring dishes of Spicy Pork Tacos and Kimchi Quesadillas.
Their concept became a huge success with Angelenos paving the way for other entrepreneurs and brick–and–mortar restaurants to follow their lead in the food truck industry in Los Angeles and other cities like New York, Philadelphia, Raleigh and San Francisco.
Although food trucks are still a popular trend in large cities such as Los Angeles and New York, the phenomenon is focused primarily on the West and Northeast region rather than the South and Midwest.
As the popularity for meals–on–wheels increases with food trucks, many vendors are dealing with a new hurdle: city zone requirements.
Last month, food trucks were banned from the core of downtown Los Angeles’ monthly Art Walk in effort for crowd control because customer lines at the eateries–on–wheels were blocking sidewalks and art walkers had to walk outside the event’s core.
Also, as more restaurants continue to put their food truck on the Los Angeles streets and park in close proximity to an already existing brick–and–mortar restaurants, business owners are going to become irritated if they have to compete with a mobile business sitting in front of their restaurant earning sales.
But like it or not, nearly six in 20 customers surveyed would check out a food truck if their favorite eatery offered one and the concept will continue to boom if people are willing to purchase food from a moving establishment.
Top 10 Los Angeles Food Trucks
- Coolhaus – Ice Cream
- Fishlips Sushi – Sushi
- Frysmith – American
- The Grilled Cheese Truck – Sandwiches
- India Jones – Indian
- Kogi Korean BBQ–To–Go – Korean
- Lobsta Truck – Seafood
- Lomo Arigato – Peruvian
- Nom Nom Truck – Vietnamese–inspired
- Phamish – Vietnamese