By Casey Tong | Pacific Business News
Wendy Awai-Dakroub, who also owns a restaurant chain in the Middle East, has purchased Frosted, an established business specializing in custom wedding cakes and cupcakes, from Melissa Char, who sold the business to pursue a master’s degree in education.
Awai-Dakroub is best known in Hawaii for her colorful food trucks that draw long lines at locations around Oahu.
The mustard-yellow Xtreme Tacos truck, which is often seen in Kakaako and around Windward Oahu, sells Mexican food with spicy sauces.
It is accompanied by Fairycakes, a bright purple van named “Lola,” which serves up whoopie pies, brownies, cupcakes, and gooey bars made from scratch.
Fairycakes’ sales took off, and Awai-Dakroub became flooded with requests for wedding and specialty cakes.
“I couldn’t meet these people’s demands with my van, and thought why not,” Awai-Dakroub said. “So we had our consultants put out a notice that we were looking to buy a wedding company, and, well, here we are.”
Awai-Dakroub intends to keep the Frosted brand, but will call her new business Frosted by Fairycakes. She is looking to hire five people.
Awai-Dakroub is no stranger to the food industry. Twenty years ago, she and her husband, Yossef, opened Sumo Sushi & Bento, now a chain of seven full-service restaurants, in Dubai and Bahrain. She and her husband plan to open their first U.S. restaurant in September, in Seattle.
“Rent in Hawaii was too expensive to open up a full-service restaurant but food trucks were low risk for us,” said Awai-Dakroub. “But we’d like to open a full-service restaurant because that’s what we’re good at.”
For now, Awai-Dakroub says she’s thrilled to be adding a wedding cake business to her growing collection of food establishments.
Frosted by Fairycakes is opening a commercial bakery on Queen Street by mid-August. It will continue to accept orders until then.