Kogi Serves Business Week Attendees

Students formed a lengthy line in front of the Titan Student Union to get a taste of the famous Korean barbecue tacos served by the popular Kogi BBQ food truck. Cal State Fullerton alumnus Mark Manguera, who co-founded the successful Kogi BBQ, spoke to students as part of Business Week, parking their food truck in Lot R where hundreds of students and faculty flocked for lunch.

The appearance of the Kogi truck Monday was coordinated by the Business Inter-Club Council, Pi Sigma Epsilon (a business fraternity under the BICC), Future Business Leaders of America (Phi Beta Lamda) and the Young Entrepreneur Society. It served as the opening event for Business Week 2011, presented by the Mihaylo College of Business and Economics.

Business Week will include speaker panels, resume critiquing workshops, information sessions, fashion shows, networking events, a career fair and a sales pitch competition.

“We wanted to promote a campus-wide event, open for all students,” said Uting Hsu, a business major and executive board member of BICC who helped organize the event.

“This event is great because we wanted to promote alumni and campus relations with something that would be popular to the campus. This was a kick-off for Business Week 2011 and there will be events starting from (Monday) to (Thursday)—events that will benefit all students,” she said.

Emeline Yong, assistant dean of Student Affairs for the Mihaylo College of Business, said it was great the business students were volunteering, getting involved and learning the importance of networking.

“This event is part of Business Week. It is funded by ASI to kick off the week of events,” said Yong. “It’s a great way to get business clubs together.”

Both Yong and Hsu made references to Kogi BBQ’s CEO, Mark Manguera, who graduated from Cal State Fullerton with a business degree in 2002.

According to Laurie McLaughlin of the Indicator Magazine, a publication of the Mihaylo College of Business and Economics, “Manguera earned a degree in business management from Mihaylo College in 2002 with an emphasis in entrepreneurship, followed by another degree at the California Culinary Academy in San Francisco… With just $3,000 and the generous loan of a truck for the first few months, Manguera co-founded Kogi Group Corporation in 2007 with Caroline Shin and chef Roy Choi, who is also a CSUF alumnus.”

The Kogi truck is a prime example of successful business, evident by the extremely long line of students waiting in front of the food truck.

Many students waiting in the line had never tried the celebrated Korean barbecue food and were eager to know what all the hype was about.

“We’ve all never tried it but we’ve heard through friends that it’s good,” said Sarah Kim, an undeclared student.

“This is actually my first time,” said Eric Davis, a business accounting major. “They’re always in Long Beach and L.A., and when I’m out there they always come out here to Irvine—more South County, specifically the Spectrum,” he said.

Others, patiently anticipating their Kogi lunch, were involved in organizing the event themselves.

“I’m actually in one of the groups that is helping host (the event), so we actually helped prepare for the event which is how I heard about it,” said Kelly Evans, a business finance and management major and member of the Future Business Leaders of America (Phi Beta Lamda).

To learn more about BICC and the events that will be taking place during Business Week, visit the calendar of events on the BICC website at Cbect.Fullerton.edu/bicc/businessweek.

http://www.dailytitan.com/2011/03/08/kogi-serves-business-week-attendees/