Las Vegas, NV: Food Celebration Reaches Masses

The Maine Lobster Lady receives a constant flow of customers at the festival. PHOTOS BY MICHAEL HIDROSOLLO/THE REBEL YELL

By  Michael Hidrosollo | The Rebel Yell

The Maine Lobster Lady receives a constant flow of customers at the festival. PHOTOS BY MICHAEL HIDROSOLLO/THE REBEL YELL
The Maine Lobster Lady receives a constant flow of customers at the festival. PHOTOS BY MICHAEL HIDROSOLLO/THE REBEL YELL

Food trucks gathered from near and far to satisfy sophisticated palettes at the second annual Las Vegas Foodie Fest last weekend.

Over 30 food trucks participated in the festival, including many standout food fares, from the Southern-inspired Slap Yo Mama Truck, to the Maine Lobster Lady, bringing authentic New England flavors to the Las Vegas area. Many of the participating trucks came from neighboring states.

Tornado Potato offers a whole spiral cut potato on a stick
Tornado Potato offers a whole spiral cut potato on a stick

One notable appearance was the Las Vegas debut of White Castle, a popular fast-food chain originating in the Midwest. White Castle is well known for bringing the slider concept into the fast-food scene with their signature square meat patties. However, aside from the packaged frozen variety, the White Castle franchise has no permanent locations in the west coast.

Festival guests were eager to try the Midwest bites and were willing to wait over four hours just to sink their teeth into an original White Castle Slider. Sliders were available for purchase in pairs, packs of ten, or the whopping Crave Crate — which includes 100 sliders for $100.

White Castle was not the only vendor getting attention at the festival. Seoul Sausage Company also received a great turnout, with lengthy lines of eaters hoping to try their take on transforming Korean BBQ into a product more fitting for the mobile market.

Seoul Sausage Company is a Los Angeles-based food truck most well known for winning Season Three of The Great Food Truck Race on The Food Network. Famed celebrity chefs like Alton Brown and Giada de Laurentiis have praised this company. With a mission statement “to take over the world, one sausage at a time,” they have clearly won hearts in Las Vegas, showcased by the long lines approaching wait times of over an hour.

The lines for White Castle exceed four hours.
The lines for White Castle exceed four hours.

Food trucks tend to be successful when introducing new concepts of food. Jogasaki Sushi Burrito fused the idea of the sushi hand roll and the handheld portability of a burrito. Tortillas are substituted with thin soy paper to hold the sushi rice in with a choice of various fillings ranging from crispy deep-fried spicy tuna to fresh salmon ceviche. Portions are similar to traditional sized burritos.

Food truck concepts are often innovative, eye-catching and delicious — elements that Tornado Potato managed to capture. Whole potatoes are spiral cut, fried, then drawn out onto a stick, bringing together the appeal of both the french fry and potato chip.

In addition to the huge variety of food, the festival also included a main stage offering live music, dancing and contests appropriate for all ages. Carnival rides were also available for guests, offering a good range of entertainment if the food wasn’t enough.

A large turnout made it to the festival for its second year, attracting both casual eaters and foodies alike.

Judging by the huge crowds at the second annual Las Vegas Foodie Festival, the food truck trend is not set to die down anytime soon.

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