Mercedes-Benz Shows Sprinter as Cupcake of a Van

At least Mercedes-Benz knows how to stay topical. With gourmet food trucks having become the hot fad in the restaurant world in Los Angeles, it brought one to the convention floor for the L.A. Auto Show.

The result? Hundreds of gourmet cupcake dispensed and devoured within the space of about a couple hours.

Mercedes wanted to show off its Sprinter, the UPS-style van that it took back from Dodge after the Daimler/Chrysler merger unfolded. The Sprinter isn’t a van used for cooking per se, but at least for Sprinkles Cupcakes, it apparently works great for selling cupcakes. A Sprinter carries up to $1,500 of the baked confections at a time.

“The Sprinklesmobile is a great example of the versatility of Mercedes-Benz Sprinter vans,” said Claus Tritt, general manager of commercial vans for Mercedes in the U.S. “Many businesses differentiate themselves with a delivery vehicle that carries the three-pointed star.”

As a Dodge, the 23-mile-per-gallon Sprinter proved so popular that it was continuously in short supply. A version is also sold by truck maker Freightliner.