Norwood, MA: Sharon residents bring coffee truck to Norwood

Friends Elaine Trudell, outside, and Ivy Krull have decided to start selling coffee in the Basanona Brew truck,
which can be frequently be found in Norwood. To find out where they'll be, follow @basanona on Twitter.
Wicked Local staff photo / Brad Cole

By Brad Cole  |  Wicked Local – Norwood

Friends Elaine Trudell, outside, and Ivy Krull have decided to start selling coffee in the Basanona Brew truck, which can be frequently be found in Norwood. To find out where they'll be, follow @basanona on Twitter. Wicked Local staff photo / Brad Cole
Friends Elaine Trudell, outside, and Ivy Krull have decided to start selling coffee in the Basanona Brew truck,
which can be frequently be found in Norwood. To find out where they’ll be, follow @basanona on Twitter.
Wicked Local staff photo / Brad Cole

It’s not bossa nova, it’s Basanona Brew.

Sharon residents Ivy Krull and Elaine Trudell recently opened Basanona Brew, a food truck specializing in coffee that has frequently opens up shop in Norwood.

The company’s name isn’t inspired by Brazilian music, but something closer to home.

“We named it after our kids’ names. There are two letters from each of our kids’ names in Basanona,” Krull said. The children in question are Baden, Sam, Nolan and Nathan.

Krull said she and Trudell have been friends for several years, and wanted to turn this friendship into a business partnership.

“We spent a lot of time doing one of our favorite things, drinking good coffee,” Krull said. “This seemed feasible, and there was an existing gap. Wouldn’t you love it if a coffee truck showed up at your house with great coffee?”

The Basanona Brew truck, which can be located by following @basanona, made its debut at the Norwood Central train station in early May. Since then, they’ve set up shop at the Savage Center, outside the Norwood Town Hall and at the Crescent Ridge Farmers Market in Sharon.

Neither Krull nor Trudell had experience with food service. Krull is a sociology professor and drug researcher, while Trudell owned a small technology company in Canton. Their mutual love of coffee encouraged them to go through the training process necessary to open a food truck.

“Our priority is to have a great life,” Krull said. “We wanted to figure out how to combine that with our work. That is what made this feel like the perfect match.”

In addition to learning how to properly serve and prepare food, the duo had to learn about preparing coffee beyond their preferences.

“Since I take my coffee black, I’m always nervous adding cream and sugar,” Trudell said. “Am I adding too much? Not enough?”

A biggest challenge was finding the right spot to attract customers.

“People are in a routine. It’s part of their morning- going through the drive-through at Dunkin Donuts or stopping at Starbucks. We’re trying to infiltrate the routine,” Trudell said.

They hope to do this by offering quality coffee at affordable prices, Krull said. They hope, once people try their coffee, they’ll become regulars. They spent a considerable amount of time figuring out what type of coffee to feature, and ending up choosing beans from New Harvest Coffee Roasters in Pawtucket, R.I. They feature two brews daily, a bold and a breakfast blend, as well as flavored syrups.

Ivy Krull pours coffee ice cubes into a cup for iced coffee. Krull and her partner Elaine Trudell said they make ice out of coffee so their product doesn't get diluted as the ice melts. Wicked Local staff photo / Brad Cole
Ivy Krull pours coffee ice cubes into a cup for iced coffee. Krull and her partner Elaine Trudell said they make ice
out of coffee so their product doesn’t get diluted as the ice melts. Wicked Local staff photo / Brad Cole

“When we started, we would stand outside with samples. People were really excited. They said we didn’t have anything like this around here,” Krull said.

The $5 from their first sale- a breakfast sandwich- is framed inside the van. Also adorning the frame is their first redeemed loyalty card, which was redeemed by Richard, a regular from when they parked at Norwood Central.

The top seller thus far has been their iced coffee. Unlike most coffee shops, they use frozen coffee as the ice in their ice coffee, so the drink’s flavor does not get diluted as the ice melts, Krull said.

They’re testing a handful of spots in Norwood, trying to find which works best for the business. The truck is small enough that it fits in just one parking spot, unlike most food trucks. However, it’s painted purple, so it will stand out.

The purple paint job wasn’t planned: it was painted that way upon purchase. They considered other colors, but stuck with the current design.

“We priced getting it repainted, and as soon as we saw the quote, we loved the purple,” Krull said.

For more information on Basanona Brew, visit www.basanonabrew.com or follow them on Twitter @basanona. In addition to their current stops, Basanona Brew will be at the Sharon 4th of July celebration at Memorial Beach on July 3 from 3:30-10 p.m.

http://norwood.wickedlocal.com/article/20150702/NEWS/150709602