Philadelphia, PA: Biz Bites and PHL 17 Meet Mac-and-Cheese Maven

Peter Van Allen Mac Mart stands out among vendors on the Drexel campus with its pink food truck and its versatility with an American staple, mac-and-cheese.

By Pete Van-Allen | Philadelphia Business Journal

Peter Van Allen Mac Mart stands out among vendors on the Drexel campus with its pink food truck and its versatility with an American staple, mac-and-cheese.
Peter Van Allen
Mac Mart stands out among vendors on the Drexel campus with its pink food truck and its versatility with an American staple, mac-and-cheese.

One of the joys of being a reporter is meeting young entrepreneurs who had to do things their own way.

In the most recent collaboration between Biz Bites and PHL 17, we had the pleasure of meeting such an entrpreneur.

Mac Mart's owner, Marti Lieberman, is a 23-year-old Drexel grad who left a frustrating career in fashion to run what has become a popular food truck on the Drexel campus. Peter Van Allen
Mac Mart’s owner, Marti Lieberman, is a 23-year-old Drexel grad who left a frustrating career in fashion to run what has become a popular food truck on the Drexel campus.
Peter Van Allen

Marti Lieberman, a 23-year-old Drexel grad, got frustrated with her job in the fashion industry last year.

With her parents nervously watching, she chose a different journey, opening Mac Mart, a bright pink food truck that restaurant critic Craig LaBan rightly says has its own sense of style.

Mac Mart, which is normally parked on North 33rd Street on the Drexel campus, serves macaroni and cheese in many forms.

My partner in the segments, Jennifer Lewis-Hall, and I braved the mid-day lunch lines to visit Marti and Mac Mart.

We tried the BBQ-in-Bowl, mac and cheese topped with chunks of chicken, smokey barbecue sauce and crispy cornbread “crumble.” That was definitely worth the wait, but I was nuts about Return of the Mac, a classic grilled cheese with buttery slices of thick white bread, and a twist: In addition to the cheese, the sandwich was also stuffed with mac and cheese. It’s destined to be a campus classic.

I should mention, too, that our producer on the segments, Mikaelyn Austin, typically works behind the scenes to get all the cool camera angles and the close-ups of the food being made. She makes our job easier, but often misses out on the best food. And at Mac Mart, it was a challenge to save any for her.

Hospitality, Marketing, Retail

http://www.bizjournals.com/philadelphia/news/2013/05/02/biz-bites-and-phl-17-meet.html