By Brandon Brown | Street Food Locator
Philip Isard and Braden Jones, owners of the Frites Street food truck, expect to use their years of restaurant and chef experience to introduce metro Phoenix to a whole new style of French fries.
Frites Street is expected to hit the road for the first time Friday at the weekly food truck event at Talking Stick.
Isard and Jones have been friends for a while and have always wanted to open a one-of-a-kind food truck together. When Isard was in Europe he was introduced to pommes frites, the European name for french fries. Both of them realized that people love French fries and will eat even bad ones on a regular basis. They set out to make unique fries mixed with other fresh ingredients including carne asada, cheese curds and black beans.
They decided they wanted to try a food truck rather than a brick and mortar restaurant because the investment is not as large, they do not need to worry about finding the best location and it lets them get away with offering a small and slightly obscure menu.
“The food truck business allows you to do a very specialized product,” Jones said. “You couldn’t walk into a 10,000-square-foot restaurant and say, ‘We do French fries.’ The food truck industry allows you to do things that no one else is doing based on sheer scale.”
Isard and Jones funded about nearly 80 percent of the venture themselves, with the rest coming from an SBA loan through Wells Fargo.
Jones has worked in restaurants for more than 14 years and Isard has about five years of industry experience, including working at the Gladly in central Phoenix.
Brandon covers retail, restaurants, hospitality/tourism as well aviation, small business and nonprofits.