Roanoke, VA: Viva La Cupcake Got a Truck After its Foray into Crowdfunding

By Tiffany Holland tiffany.holland@roanoke.com 981-3264 Viva La Cupcake's new food trailer. Courtesy of Viva La Cupcake's Facebook page.

By Tiffany Holland  |  Roanoke.com

By Tiffany Holland tiffany.holland@roanoke.com 981-3264 Viva La Cupcake's new food trailer. Courtesy of Viva La Cupcake's Facebook page.
By Tiffany Holland tiffany.holland@roanoke.com 981-3264
Viva La Cupcake’s new food trailer. Courtesy of Viva La Cupcake’s Facebook page.

Viva La Cupcake is now mobile.

The Grandin Road cupcake shop now has a food truck after a very public fundraising campaign. Back in May, Viva La Cupcake launched a crowdfunding campaign for $5,000 to acquire a trailer to haul its devilish allotment of baked goods.

Owner Pennie Ahuero sidestepped the banks and met with Brent Cochran, a co-founder of Seattle-based Community Sourced Capital, to raise the money. Cochran is a native Roanoker who recently started a branch of the small financial company in Roanoke. Viva La Cupcake was its first local endeavor.

Community Sourced Capital helps set up fundraising campaigns for small businesses, which allow people in the community to provide small sums of money to serve as loans for the business. (You can read more about this plan and Viva La Cupcake’s quest for mobile cupcakes here.)

Ahuero didn’t want to take out a large, unnecessary loan from a bank and wanted to keep the debt for the truck under $10,000.

Viva La Cupcake had to raise between $5,000 and $10,000 and if it didn’t meet the minimum amount, all of the money would have been returned to those who donated. Viva La Cupcake, however, raised slightly more than $6,000.

“We hit $5,000 fast,” Ahuero said. “Then it lingered with the last amount in the last three months.”

The owners will use the revenue from the trailer to pay back the loan. It will be operated like other food trucks, parking in front of businesses and hitting up food truck rodeos. Ahuero said the new Viva La Cupcake trailer will make its formal debut Friday at an event near Towers Shopping Center.

http://www.roanoke.com/business/columns_and_blogs/blogs/storefront/viva-la-cupcake-got-a-truck-after-its-foray-into/article_2f18b1da-5c50-5450-a98b-557da7ad5254.html