The samples are free. But the idea is, of course, to sell consumers on new lines of Milo's Kitchen products, Thomas admitted. In January 2013, the company recalled its chicken jerky and chicken grillers treats because trace amounts of residual antibiotics had been found in several lots sourced from China.
It was a good choice because it let us make a lot of mistakes, which you probably cannot do as easily with a brick and mortar. We've learned a lot and we do things from our point of view much more simply and much more efficiently now.