Petro's Chili and Chips may soon be coming to a parking lot near you.
Though he was short on details, Narula said that he is in fact working on getting a food truck and is preparing to open more Tiffin locations this year.
Local entrepreneur Randy Wolken is jumping into the food truck business in a big way. He’s obtained the Dallas franchise rights to Gandolfo’s New York Delicatessen.
THQ, a leading video game developer and publisher, is re-launching its famous North Korean-inspired food truck, Pyongyang Express.
I think that franchised food trucks are a marketers dream. They offer consistency in menu and deliverables, the ability to reach your target market where they are and the ROI on social media marketing is extraordinary. Plus initial cost to ownership is lower than that of brick and mortar restaurants.
But now, according to the Wall Street Journal, national brands have taken notice and are gearing up to muscle in on the action. Which, will obviously lead to the ruination of the food truck industry as we know it.