Rent in Hawaii was too expensive to open up a full-service restaurant
The event, dubbed Eat The Street, wound up a wildly successful first-time-for-Honolulu venture, thanks, in part, to social media sites like Twitter and the cadre of food trucks that embraced the idea.
A few weeks ago, Eat The Street debuted at a parking lot on Kapiolani Blvd. — a convergence of these food trucks in one place at one time.
“People think you can just make food and get rich doing it,” said Paul Zarate, 37, who runs Zaratez Mexicatessen, a tour bus turned lunch wagon on Mokihana Street in Kapahulu.