Two seniors at the Tuck School of Business at Dartmouth have rolled out a startup venture that is providing other students with nutritious fare along with a side of basic entrepreneurial principles.
The Kansas City startup's app—available nationwide—helps foodies find and interact with local food trucks, which have the opportunity to use the app as a location-based marketing tool that can automate social media, send push alerts to app users and create virtual punch cards.
Roaming Hunger doesn't host ads but generates revenue by matchmaking trucks and individuals or companies seeking to book them for events, and by pairing brands with food trucks to create marketing campaigns called "Food Truck Takeovers."
Getting into the food truck atmosphere, because I’m a D.C. native and I’ve only really been into the art culture here and never really the food culture, [is how] I get to learn about my city
Big and small companies of all kinds have an amazing opportunity to expand their business.
Quick-service restaurants are looking at the food trucks as more than just an agile promotional vehicle!