The business partners opened truck-based Happy’s Taco Shop this fall. They plan to serve customers regularly at Boyne Mountain Resort in Boyne Falls this ski season, and will also offer tacos at local events such as the Charlevoix Bridge Drop on New Year’s Eve.
The truck’s taco selection evolves regularly. Fried avocado and smoked pork are examples of the choices recently offered.
In Kalamazoo, city officials organized weekly “Lunchtime Live” events at Bronson Park over the summer. What was meant to promote the area’s noon hour inadvertently became an ideal venue for food trucks, said Rob Bauckham, the city’s assistant planner.
Lee develops the mobile menu himself, offering seasonally-inspired creations as well as “playful” ones—from nachos, tacos, and sandwiches to breakfast burritos and more. Lee’s mission to “feed the masses not the classes” lends itself to having “fun with food” through his food truck. Look for What The Truck to be out somewhere during ArtPrize.
The Organic Gypsy is in its second year of operation, serving menu items such as sea palm fettucini with pumpkin seed pesto and goat cheese sandwiches.
Food trucks have become an important part of downtown life across the country and they offer many advantages over a traditional restaurant apart from being mobile. Paul Lee is co-owner of the Winchester, a brick-and-mortar restaurant as well as What the Truck, a food truck that has been around since 2010.
At the public hearing on September 12, the Planning Commission decided to allow food trucks near the Grand Rapids Art Museum.
We aim to show that vegetarian food is sexy, tasty, fast and healthier.