Speaking at a fine-dining symposium in Copenhagen, Roy Choi talks food insecurity instead of cooking.
Lee develops the mobile menu himself, offering seasonally-inspired creations as well as “playful” ones—from nachos, tacos, and sandwiches to breakfast burritos and more. Lee’s mission to “feed the masses not the classes” lends itself to having “fun with food” through his food truck. Look for What The Truck to be out somewhere during ArtPrize.
This is the dilemma currently facing local restaurateurs as city officials decide whether food truck vendors should be allowed to set up shop on downtown streets.
I serve a local customer base, so I wanted all the ingredients to be fresh and from the area. I buy the vegetables from markets and farmers, the buns are from nearby bakeries and I butcher all the meat myself.
The first order of business, completed by the council last week, was to clarify what permits are needed and where food cart operators set up. Wherever they find customers, it is critical vendors be held to the same sanitary and food storage standards as all restaurants.
Food trucks have become an important part of downtown life across the country and they offer many advantages over a traditional restaurant apart from being mobile. Paul Lee is co-owner of the Winchester, a brick-and-mortar restaurant as well as What the Truck, a food truck that has been around since 2010.
The third Taste the Trucks food truck festival got underway in Calgary on Saturday, with people coming out to sample the tasty treats despite the wet weather.
With lower startup costs and less fixed overhead, the barriers to entry are significantly lower for food trucks than for brick-and-mortar restaurants.
The top reasons consumers gave for using food trucks related to availability of “interesting” foods and convenience, which are the traditional strengths of QSR [quick service restaurants] outlets, according to NPD. Since the top foods typically offered by food trucks are hot sandwiches, Mexican foods, cold sandwiches, and soups, Mexican and sandwich QSR places may view food trucks as more direct competition than other restaurant categories.