By Contributor | Scout Magazine
THE GOODS FROM THE JUICE TRUCK
Vancouver, BC | This summer The Juice Truck is proud to present The Juice Truck Lemonade Stand, a one-day charity event on August 24th that will introduce children to the principles of entrepreneurship, all while raising money for a worthy cause. Run by volunteers ranging in age from 5 to 12, six stands will be placed throughout Vancouver and will sell fresh pressed lemonade by donation to support Growing Chefs! Chefs for Children’s Urban Agriculture.
As the founders of a successful food truck that specializes in wholesome cold pressed juice and smoothies, The Juice Truck owners, Zach Berman and Ryan Slater, have selected a roster of children to mentor in the time-honoured tradition of making and selling lemonade. The team of junior lemon squeezers and their parents all took part in a pre lemonade stand workshop which included a nutrition lesson on how to make a natural, healthy lemonade without the use of refined sugar by Registered Holistic Nutritionist Eden Elizabeth, founder of FeedLife and RHN behind The Juice Cleanse. The workshop also included a class on the basics of building a lemonade stand with Vancouver artist Ricky Alvarez and a Business 101 talk with Zach Berman and Ryan Slater.
The six lemonade stands will be placed at different locations around Vancouver including Trout Lake Farmers Market (9am-2pm); Variety Kids Water Park in Stanley Park (12pm-4pm); Granville Island adjacent to the water park (12pm-3pm); and of course at The Juice Truck location at Abbott and Water Street in Gastown (12-4pm). All lemonade will be sold by donation with proceeds going towards Growing Chefs! Chefs for Children’s Urban Agriculture. This Vancouver-based non-profit society aims to support and encourage the development and growth of urban agriculture as well as to provide an avenue for chefs and growers to engage in the community and to support food sustainability.
More information on the event can be found online at www.thejuicetruck.ca/blog/.
The Juice Truck Lemonade Stand event marks the conclusion of the Going Local! Local Food Challenge, a weeklong initiative intended to raise awareness of the importance of supporting local food.
Never underestimate the power of a trek through the Himalayas to change your life. We (Zach and Ryan, Juice Tenders) tossed around ideas of going into business together for years, but it was two weeks into a Himalayan trek, snowbound in a small Nepalese village when inspiration struck.
We noticed the locals drinking a vibrant, sweet smelling, orange-coloured drink. We discovered it was made from Seabuckthorn berries and it supplied these high altitude locals with most of their nutrients. It was this juice, so essential to their health, which changed our perspective on juice and sparked a new idea.
We spent the next year travelling the world, never going very long without seeking out the nearest juice stand. How many other nutritious, Seabuckthorn-like juices and juice blends were there out there that we could bring them to Canada? Turns out, quite a few.
When we came home, The Juice Truck was born.
Juice does some amazing things for your body and health. It’s also delicious, refreshing and hydrating, which is every bit as important. Especially the delicious part.
We make the most nutritionally complete juice possible. Our premium cold press makes juice that contains more essential vitamins, minerals and enzymes than juice made any other way. The cold press also preserves the natural flavours of the produce, which we feel makes the juice tastier.
We support local produce and organic farming practices as a way of extending our passion for healthy living beyond our cozy corner of Water and Abbott Streets. In the case of fruits and vegetables that just aren’t locally or seasonally available (mmmmm, pineapple), we take a long look at potential suppliers to verify their growing standards and practices measure up to our standards.
In 2012, we are adding The Juice Cleanse (thejuicecleanse.ca) to The Juice Truck family. It’s part two of our ongoing passion with all things juice.