By RICHARD ZUSSMAN | QMI AGENCY
An iconic Vancouver restaurant is taking its brand to the street. White Spot has jumped into the booming food cart industry and in doing so has ruffled the feathers of small independent businesses trying to make it on the side of the road.
“It’s not fair because they are not independent,” protested Coma food truck owner Jay Choo. “I hope it doesn’t become a cash-grab business. I will do my thing and they will do their own thing. I hope people see a difference between us and them.”
White Spot claims it is not using its new 10-metre mobile kitchen to make money, but instead using the truck to test food it doesn’t normally sell at Triple O locations.
“We are not out to compete with downtown vendors,” said Scott Lewis, Triple O’s director of operations. “We have never been about pushing people out of business.”
He added there’s no plan to set up permanently downtown, but may set the truck up occasionally to access a larger test market.
Triple O’s used the mobile truck for the first time Wednesday and its appearance may spark other mainstream restaurant chains to expand beyond bricks and mortar.
“It use to be enough to build a restaurant,” said Lewis. “The next evolution is to bring your restaurant to the people.”
White Spot is not the only restaurant to get mobile, La Brasserie’s cart has become a staple at the corner of Granville and W. Georgia.