Houston: Central Market Hits the Road with New Food Truck Plans

By Sarah Rufca | Culture Map Houson

Love Central Market but hate the parking lot? Now the gourmet grocer is taking its popular kitchen creations on the road in Houston.

The Houston store is debuting a new food truck this fall, dubbed the Central Market Roadie. Details are scarce, but the new food truck Twitter account describes the operation as “fresh, fast Central Market food with a changing menu and specials.”

This won’t be Central Market’s first mobile unit. The Fort Worth store debuted the “Herban Eatery Assault Truck,” or H.E.A.T, in February. The HEAT serves up a changing menu of gourmet burgers and fries at the Central Market patio during weekly live music performances, attends community events like Fort Worth South’s “First Friday on the Green” and also houses a catering operation that can be rented for corporate events or private parties.

We’ll have to wait to find out if the Roadie will run similarly to the HEAT or whether a a more food-truck-friendly city means that it will spend more time away from the store and around town.

What do you want the Central Market truck to serve, and where should it hang out?