Macy’s Launches Zany Food Truck Road Trip, ‘Chefs-A-Go-Go’

Macy's newest promotion.... A FOOD TRUCK!

by Paula Forbes | Eater.com

Macy's newest promotion.... A FOOD TRUCK!

Macy’s is launching a summer food truck tour called “Chefs A-Go-Go” (yes, really) that will bring the likes of Cat Cora, Todd English, and Marcus Samuelsson to the people of America. Also, there will be free food.

Starting June 28 in Miami, the truck will go all over the place serving hamburgers, ice cream by Emeril Lagasse, and “signature side dishes” by whichever chef from their “Macy’s Culinary Council” is making an appearance at that stop. The roster includes the aforementioned trio, Rick Bayless, Michelle Bernstein, Tom Douglas, Marc Forgione, Nancy Silverton, Ming Tsai and Takashi Yagihashi. (No word on whether Emeril himself will make an appearance or if it’s just his ice cream.)

Stops include Miami, New York, Boston, Washington, D.C., Chicago, Seattle, Portland, San Francisco, and Los Angeles. Here’s the press release:

Calling All Foodies: Hit the Road with “Macy’s Chefs A-Go-Go” Macy’s Culinary Council chefs jump on board for a cross-country food truck tourNEW YORK,

Today Macy’s announced the kick-off of “Macy’s Chefs A-Go-Go,” a national food truck tour showcasing Macy’s Culinary Council (MCC). Rolling into cities nationwide, Macy’s first-ever food truck tour will feature a MCC chef at each stop, including Cat Cora, Todd English and Marcus Samuelsson, cooking his or her favorite summertime recipes and dishing them out free!

“We’re thrilled to launch ‘Macy’s Chefs A-Go-Go’ food truck tour,” said Amy Kule, Macy’s group vice president of national events and partnership marketing. “Our renowned team of culinary experts will hit the road from coast-to-coast, meeting fans, making great food and celebrating the return of summer. The MCC chefs are an invaluable resource, and the tour gives them the opportunity to meet with foodies and fans across the country while sharing their expert advice and recipe ideas.”

Kicking off in Miami on June 28 at the Biscayne Triangle Truck Round-Up and continuing through late summer, the Macy’s-branded food truck will visit multiple cities during its nationwide tour including Miami, New York, Boston, Washington, D.C., Chicago, Seattle, Portland, San Francisco and Los Angeles. Some notable stops include an appearance at Macy’s 4th of July Fireworks(R) festivities in New York City, a visit to Boston’s Prudential Center, an outing to the Portland Saturday Market and a stop at Washington, D.C.’s Eastern Market.

With a member of MCC at each stop, many of the Council’s celebrated chefs will take part in the tour, including Rick Bayless, Michelle Bernstein, Cat Cora, Tom Douglas, Todd English, Marc Forgione, Marcus Samuelsson, Nancy Silverton, Ming Tsai and Takashi Yagihashi. KitchenAid(R) will provide appliances to prepare timeless, summer-inspired dishes such as hamburgers, a homemade ice cream recipe created by Emeril Lagasse and signature side dishes selected by the guest MCC chef at each stop.

If delicious free food and celebrity chefs weren’t enough to get you to “go-go” visit the food truck tour when it rolls into your town, fans that “Like” Macy’s on Facebook (www.facebook/macys), or follow Macy’s on Twitter (@macyevents),will receive a special gift at each food truck stop, while supplies last. Fans can also join the chefs on Twitter as they tweet live from the food truck by using the hashtag #macyschefs. While the chef’s dishes are free, guests can support a good cause by donating to Feeding America(R), the nation’s largest domestic hunger relief organization. For every $1 donated, Feeding America can help provide seven meals to those in need on behalf of local food banks.

For additional information about MCC and the full “Macy’s Chefs A-Go-Go” tour schedule, please visit www.macys.com/culinarycouncil. For MCC media materials, including chef images, go to www.magicbulletmedia.com/MNR/MacysCulinaryCouncil.

· Macy’s Culinary Council Chefs Jump on Board For a Cross-Country Food Truck Tour [Macy’s]

http://eater.com/archives/2011/06/23/macys-launches-zany-food-truck-road-trip-chefs-a-go-go.php