SplashCast: Social Media A Key Ingredient In Food Truck Success [video]

By Renay San Miguel | SplashCast.com

More big cities are experiencing a tasty phenomenon for lunchtime diners: gourmet food trucks setting up shop in parking lots and dedicated areas.

And yes, there is a social media side-dish that helps explain the recipe for success with food trucks.

In this week’s edition of SplashCast, host Renay San Miguel interviews Dallas food blogger Stephanie Hawkes, who keeps track of her city’s food truck scene at DFWFoodTruckFoodie.com. Stephanie also writes for the Food Networks’ Eat Street blog and has reported on social media and food trucks for Mobile Food News. She talks about the explosive growth in the DFW food truck scene and how this part of the restaurant industry uses Facebook, Twitter, Instagram and Pinterest to develop their online communities of fans.