Tag: Dinges

Marketers Discover Food Trucks Can Deliver More Than Food

When the Heavenly Mountain Resort in Lake Tahoe, Nev., wanted to promote its ski passes this season, it chose a food truck filled with snow cones driven by two improv actors to publicize its message.

Food Trucks Parking at Holiday Parties

Holiday parties are in high gear right now, but restaurants and catering halls are not the only businesses feeding the demand. Food trucks are getting their share of the pie as well.

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