By Elizabeth Carey | Biz Journals
There’s a new food truck hitting the streets of Western New York that is “hot off the press,” literally. Hot Off the Press Food Truck and Catering, which specializes in Panini sandwiches, is ready to roll.
Nicole Burke is the owner of the newest food truck to join the local fleet. “I’m excited, but it’s very nerve wracking,” she said. “People think you buy a truck and serve food, but there’s so much more that goes into it.” That includes licenses, insurance, logo designs and more.
Burke, who has hired one employee to work with her, will get her start on the streets of Cheektowaga. She plans to set up at Airport Commerce Plaza on Cayuga Road on Friday, June 7. She should be on Buffalo streets the following week, after obtaining permits to work in both areas.
At just 25 years of age, she is one of the youngest food truck operators locally. She says she started researching the idea last summer and got the business started with some savings and a loan. She turned to Food Cart USA to create a custom truck.
“I called it Hot Off the Press because it’s a play on words,” she said. “I thought about doing the design like newspapers, but I wanted something bright and colorful.” Burke says she designed the logo, which she hopes will become popular on area streets and at summer events like the Niagara Falls Music and Arts Festival.
Will this new Panini truck sandwich the competition? Stay Tuned. Burke says all of the other food truck operators have been very nice and helpful. “You would think we would all compete, but it’s like a big family,” she said.