National News: Fatburger Food Trucks to Drive Growth of Frozen Patties

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By Contributor  |  Fast Casual

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Fatburger is launching its Fatburger Across America national tour to share its burgers with burger lovers across the country. Throughout June and July, Fatburger will visit nearly 1,000 Walmart stores offering samples of its hamburgers at each stop, according to a company press release.

The national food truck tour coincides with the introduction of Fatburger frozen beef patties in more than 3,100 Walmart stores, which will be arriving in stores by the end of June. The burger franchise will start and end its cross-country journey in its home city of Los Angeles, stopping by 35 states. The Fatburger samples will be topped with Kraft Singles as well as Claussen relish and pickles. To quench shoppers’ thirsts, Coke will provide Coke Zero refreshments.

“We look forward to bringing the signature Fatburger experience to parts of the country that have never tasted one of our delicious burgers,” said CEO of Fatburger, Andy Wiederhorn. “Fatburger Across America gives our brand the chance to showcase our gourmet burgers and we’re proud to work with Walmart, Kraft and Coke to make it an incredible journey.”

http://www.fastcasual.com/article/215219/Fatburger-food-trucks-to-drive-growth-of-frozen-patties