By Contributor | Progessive Grocer
Raley’s Family of Fine Stores has embarked on a new partnership with food truck operator Flavor Face, which will source all its food from the local grocery chain.
The new collaboration “will allow Flavor Face Food Truck to introduce a new audience” to its signature fresh, “‘carefully sourced, lovingly crafted’ distinctive culinary choices,” according to a media alert from Raley’s, which went on to say: “Raley’s is in the food business and customers are changing the way they want food. The food truck revolution has become the newest, convenient, entertaining dining experience and Raley’s is eager to be a part of it.”
The new mobile venue will allow Raley’s to bring quality food options to community events while also introducing the Raley’s brand to new audiences and forge a presence at the retailer’s sponsored events.
The new partners hosted a media event this week at 900 North Street in downtown Sacramento, where Flavor Face Executive Chef/Owner Brian Stansberry and Raley’s spokeswoman Chelsey Minor greeted visitors while distributing truck menu samples.
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