Thousands of local residents packed the infield at Santa Anita Park Saturday for the first Food Truck Festival in the race track's storied history.
I think that franchised food trucks are a marketers dream. They offer consistency in menu and deliverables, the ability to reach your target market where they are and the ROI on social media marketing is extraordinary. Plus initial cost to ownership is lower than that of brick and mortar restaurants.
DTLA Food Trucks, an initiative that launched on Monday providing 7th + Fig foodies with L.A.'s famous food truck grub, offers a solution to recent construction closures on the lower level dining area.