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Miami Food Truck Setting A New Standard Through Better Ingredients And Cooperative Advertising

October 11, 2011
BOCADITOS FOOD TRUCK LOGO Visit www.bocaditostruck.com. (PRNewsFoto/Bocaditos Food Truck) MIAMI, FL UNITED STATES

By STAFF | MobileFoodNews.com

BOCADITOS FOOD TRUCK LOGO Visit www.bocaditostruck.com. (PRNewsFoto/Bocaditos Food Truck) MIAMI, FL UNITED STATES

BETTER INGREDIENTS

The Bocaditos philosophy is simple. Conscientious food first, profit second. Unfortunately, factory farming regards animals merely as commodities to be exploited for profit. Sadly this has lead to institutionalized animal cruelty, massive resource depletion, environmental disregard and human health risks. Cooking with humane raised meats, organic cheeses and a mix of organic and choice produce, Bocaditos created the most amazing, animal-friendly and environmentally sustainable thing you could ever put in your mouth!

You see it all the time, and not only with the food trucks, but it seems to be the thing to say amongst most food purveyors. “The Finest Ingredients,” “Fresh.” Does anyone stop to think what that entails? At first glance this sounds great, but with nothing to show for it statements like those seem hollow and can be insulting to an educated consumer. No gimmicks or subjective food phrasing here! Bocaditos is Miami’s first Humane/Organic food truck and when they say they use the finest ingredients, you can believe they’re straight up fine!

Accountability is something Bocaditos prides themselves on. By visiting www.bocaditostruck.com customers will be given the opportunity to learn about all the vendors who supply Bocaditos and also view an illustrated breakdown of each micro-sandwich that calls attention to each ingredient used in the preparation.

COOPERATIVE ADVERTISING

Since the rise in popularity of gourmet food trucks, there has been a conflict between brick & mortar restaurants and the trucks. Both have reasonable sides to the argument, but unfortunately all that is happening is just that… Arguing. In an effort to reach out to the community they serve, Bocaditos designed a method of cooperative adverting that will attract other local businesses and welcome the food trucks with open arms working side-by-side.

By using “Awareness” adverts, participating businesses will have the chance to go out on the road with Bocaditos gaining a new audience and wider exposure without spending one dollar. Handed out with every Bocaditos order, “Awareness” adverts are a professionally designed, full-color print out that will raise attention to participating businesses by highlighting any specials, new products or grand openings.

“At the end of the day, Bocaditos is homegrown. We reside locally, spend locally and frequent our industry partners locally. We enjoy them as much as we wish for them to enjoy Bocaditos. We share a common goal where we can all profit harmoniously in a thriving marketplace.” — Owner/Operator  Ryan Echaus

Founded in December 2010, Bocaditos mission is to prepare pure, great tasting food that was harvested the right way and prove that you don’t have to settle to achieve taste and convenience. Bocaditos is a privately held company and is headquartered in Miami, Florida. For more information visit, www.bocaditostruck.com

http://www.prnewswire.com/news-releases/bocaditos-miamis-first-humaneorganic-food-truck-working-with-local-business-131438458.html

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