Sizzler Food Truck to Hit the Streets in November

by Nancy Luna | Orange County Register

Sizzler is launching a food truck later this fall, but don’t expect Southern California’s latest restaurant-on-wheels to be an exact duplicate of its namesake chain.

For now, the Sizzler truck is being called “ZZ Truck” and will boast a menu of sliders, fries and ice cream sandwiches.

“ZZ Truck is Sizzler’s response to the local demands of quality unique gourmet cuisine available fast and simple,” the company said in a statement.

Starting later this month, Sizzler will host a naming contest for the new truck on Twitter and Facebook.

Fans can choose from the following names:

  • K.O.W. (Kitchen On Wheels)
  • The Steak Lab
  • Red, White, & Moo
  • Cruizzin’ Carnivore
  • Steak On It!

With the use of iPads to take orders, the truck promises fast delivery of its basic menu. Prices range from $1 to $10 for sliders, sides, toppings and desserts. The three sliders on the menu are Tri-Tip, Pulled Pork and French Dip.

The naming contest begins Oct. 10. Voting runs until Oct. 31, and all voters will be entered into a contest to win an iPod Touch.  For now, it is unclear where the Sizzler truck will roam when it launches in November. Stay tuned for more information.

Tell us: Do you think it is a smart idea for Sizzler to not use its recognizable brand on its new food truck?

http://fastfood.ocregister.com/2011/10/05/sizzler-truck-to-hit-the-streets-in-november/116903/