“Showed him my permit and he was on his way. I love Arlington,” truck owner Patrick Rathbone tweeted. Today, while the truck was serving customers in Crystal City, another call for police.
Tyson Bees, a truck traveling to various neighborhoods dispensing kimchi-laced tacos to the masses, manned by Tyson Wong Ophaso, whose culinary influences are diverse enough to give Google Maps a challenge.
I think that franchised food trucks are a marketers dream. They offer consistency in menu and deliverables, the ability to reach your target market where they are and the ROI on social media marketing is extraordinary. Plus initial cost to ownership is lower than that of brick and mortar restaurants.
Will Oliver's mobile kitchen challenge Kogi BBQ as the city's favorite food truck?