By The Editors | Food Service Magazine
Starbucks will test mobile units, or food truck-like operations, at three college campuses this fall. The new truck offers a menu of drinks and food nearly identical to what customers would find in their neighborhood Starbucks stores, according to a company release.
The trio of Starbucks mobile units be located on the campuses of Arizona State University (ASU), James Madison University in Virginia and Coastal Carolina University in South Carolina.
The Starbucks mobile truck can move to various locations on campus throughout the day. While hours will vary on each campus, trucks are able to adjust business hours to suit the needs of their customers, in some cases staying open later than a dining hall. The ASU mobile truck, which complements Starbucks cafes currently located across campus, is a licensed store operated through Aramark.