NEW YORK — In an effort to increase awareness of and interest in Korean cuisine in New York City, the Korean Food Foundation launched its Mobile Kitchen yesterday, offering complimentary Korean fare at various locations around NYC. The Mobile Kitchen opened at Bryant Park (on 40th Street between 5th and 6th Avenues) on Monday, April 18th and will continue weekdays through Friday, May 20th from 11:30AM to 2PM.
The Foundation has partnered with the Korean Restaurant Association in Manhattan to develop the Mobile Kitchen’s rotating menu. By featuring a different Korean dish each day of the week, passersby will have an opportunity to sample a range of Korean flavors and become acquainted with various Korean restaurants in the New York area.
The mobile campaign enlisted the help of chef Hooni Kim – a rising Korean-American chef whose restaurant, Danji, offers traditional and contemporary versions of Korean dishes. Chef Hooni will serve a selection of Korean-inspired sliders during the entire first week of the mobile kitchen’s tour.
“I want to show New Yorkers that the Korean flavor palate is vibrant, welcoming and enjoyable, and I hope to encourage trial by those who may not be familiar with Korean cuisine,” said Chef Hooni of his involvement in the campaign.
After the first week of the Mobile Kitchen’s tour, the menu will transition to more traditional dishes, like Bibimbap, Bulgogi and Japchae – highlighting the harmony and wellbeing that is synonymous with Korean cuisine. These menu items will be prepared by local Korean restaurants, including Kum Kang San, Kang Suh, Don’s BOGAM, B-Bap, Kunjip and several others.
In addition to sampling some of New York’s most authentic Korean cuisine, people will have the opportunity to win a range of prizes by submitting photos of themselves in front of the Mobile Kitchen and sharing their love of Korean food via the Taste of Korea NYC Facebook Page.
For additional information on the Korean Food Foundation’s Mobile Kitchen, including daily locations, menu items, participating restaurants and chefs and photo submission contest, visit www.Facebook.com/TasteofKoreaNYC.
About Korean Food Foundation
The Korean Food Foundation seeks to promote authentic and contemporary Korean cuisine around the world by highlighting Korean cuisine as one of Asia’s best-kept secrets.